Sometimes when you have text to post on a web site, it can be quite dry and unexciting. Although there’s not much you can do about that (apart from completely rewriting it), at least you can make it read better by converting it into as friendly a form as possible by making it flow better by using contractions. For example, replacing you have with you’ve or it is with it’s is easier to read and more like the way we speak in everyday life, and this code takes that concept to the extreme.