If they do buy it, sounds like they would go back to the original branding.
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I thought Sierra Nevada might be interested. The land itself is a huge investment, on top of all the equipment like the fancy water recapture SFPUC paid for. The article doesn’t have much content but I’m definitely in favor of going back to the original branding. The Saporo generic two tone design basically made Anchor blend in with the rest of the beer aisle.
There’s more content in SF Chronicle. One interesting tidbit is doing something like a reality show to derisk the venture.
It looks like Anchor is going through ABC, so there’s no guarantee the brand will be bought with the land and equipment. Hopefully someone doesn’t scoop up the brand and just sit on it.
