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I didn’t even know it was controversial. This is so stupid. Even for an expensive camera, you would still need those accessories to make the video. That doesn’t mean you can’t say you shot the video on a Red camera, for example.
btw, nice to see that blogs still exist. Slice of mind content reads better as a blog post than making text posts about it.
Ya it’s not at all controversial. Aside from the techno crane, everything else I could see is MSRP at prosumer pricing.
So it really is Apple lowering the barrier to entry. Even if you only have a few of these goodies, your footage will look fantastic if not cinematic.
It was mostly the Verge that put out that incendiary article. I think most people understood the production crew would keep the same rigging and just swap out the cameras they were using for iPhones. But apparently the Verge expected some dude running around with his iPhone filming shit and got triggered.
Thanks for the link. Nice to see them clowned in the comments.
Yeah most of the Apple community was like
Thanks! Yeah, the mild slights against Apple were silly but for me, I thought it was at least worth pointing out the cool features Apple highlighted in their behind the scenes article.
I don’t get why this is debated apart from getting clicks.
Just because a car has been driven and tested on the Nürburgring doesn’t mean its quicker when it’s driven by a regular person in everyday life. It’s just a tool and all its power derives from the conditions its used in and whos using it. Same principle with cameras.
For The Verge, probably just for clicks unfortunately…
Apple uses expensive film camera plus hundreds of thousands of dollars of “pro studio” equipment to make a video: no one bats an eye.
Apple uses an iPhone plus hundreds of thousands of dollars of “pro studio” equipment to make a video: everyone goes apeshit.
And it’s not even that much. The crane is probably rented.
Staff costs aside you’re probably looking at $40,000 tops which is cheap cheap cheap for production costs
And if you don’t have $40k, rent everything except the phone and make your movie. Easy.
Apple wouldn’t be renting anything and the staff are probably very well paid.
They pay professionals who could work in the best paid positions in the industry and get them to film year round on projects like this - it’s part of their R&D process for software like Final Cut Pro/etc.
And it seems it’s also part of their R&D process for the iPhone camera.
Everyone rents gear, from the biggest Hollywood films down. The biggest blockbuster you can think of was shot and edited on rented gear.
Nobody buys a techno crane and just puts it in a storage room in Apple HQ.
This isn’t a controversy. Let’s move on.
The Verge out here rage baiting everyone to perfection hahaaaa. Guess I got suckered in too.
