Key Points

Walmart is rolling out digital shelf labels and expects the technology to be in all U.S. stores by year’s end. Kroger also has begun experimenting with the technology.

The nation’s largest retailer says the digital price tags help associates do their jobs better and stresses that prices on items will be exactly the same for every consumer in every store.

Some legislators are wary of the technology’s potential to be used in dynamic pricing models that disadvantage consumers, with Sens. Jeff Merkley (D-Ore.) and Ben Ray Luján (D-N.M.) introducing a bill to ban it.

  • DarkDinner@quokk.au
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 hours ago

    I wonder how tough the display screens are. Like if I accidentally took a can and leaned into the display, would it crack and cost them a bunch of money to fix?

  • Floodedwomb@lemmy.world
    link
    fedilink
    arrow-up
    5
    arrow-down
    2
    ·
    3 hours ago

    Stopped shopping at Walmart 10 years ago and it’s one of the best decisions I’ve ever made.

  • be_gt@feddit.nu
    link
    fedilink
    arrow-up
    2
    arrow-down
    2
    ·
    2 hours ago

    So what? The price is still fetched at the register. The on-shelf price is just information.

    I agree that this will let them change it faster but not really any different from before. As I said the price has for a few decades been read at the register from the barcode. Not a sticker on the item

  • CapuccinoCoretto@lemmy.world
    link
    fedilink
    arrow-up
    60
    ·
    9 hours ago

    Dynamic pricing is only part of it. When you are anticipating higher persistent inflation this makes it easier to tick prices up daily. Enjoy your Trump cost of living adjustments! Lol.

  • Gravitywell.xYz@sh.itjust.works
    link
    fedilink
    arrow-up
    27
    arrow-down
    1
    ·
    8 hours ago

    This kind of stuff is inevitable with capitalism, in their continuing effort to make human workers obsolete and save money it makes perfect sense to replace static paper displays with digital ones. I would assume the only reason they didn’t do it any soon is the up front costs.

    Dynamic pricing is of course a real concern, but its not like you can’t do dynamic pricing with paper labels, it just takes more effort (and so the prices will probably reflect that as they change). It’s neat how we call it “dynamic pricing” now. but like when it happens in other places its called Hyperinflation, are there still some people foolish enough to think “dynamic” means it could go down also?

  • rossman@lemmy.zip
    link
    fedilink
    arrow-up
    7
    ·
    6 hours ago

    First saw this in Kohl’s , but it kinda felt more predatory so I wonder how psychologically it’ll work.

  • Fedizen@lemmy.world
    link
    fedilink
    arrow-up
    4
    ·
    5 hours ago

    They should ban this practice and ban it online as well. This is just price fixing with extra steps.

  • Arancello@aussie.zone
    link
    fedilink
    arrow-up
    3
    arrow-down
    1
    ·
    5 hours ago

    so remember when you are in the grocery store to put your phone in airplane mode so the sensors cant read your phone and its bank balances. that way you won’t get dinged with higher prices because you’re “better off “.

        • FishFace@piefed.social
          link
          fedilink
          English
          arrow-up
          1
          ·
          3 hours ago

          Maybe it does, though this can only come in the form of discounts (because you can’t do personalised prices on the price tag, and you can’t force people to pay more than what’s on the tag)

  • BCsven@lemmy.ca
    link
    fedilink
    arrow-up
    30
    ·
    9 hours ago

    Dynamic pricing is not legal in Canada, but what our Real Canadian Super Store does on some items is set the price super high, then every day you go in it is a different “sale” price. On a specific soymilk the price ranges from 3.50 to 9.00.