A lot of stuff like “regenerative grazing” does way less than you’d think (see this report called on it called grazed and confused). Some regenerative practices outside the meat industry like crop rotation are genuinely pretty good though
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All those colour-washings annoy me. It’s basically a way to transform social activists - no matter cause - into unwitting advertisers for their brand.
“Carbon neutral” or “net neutral” doesn’t mean shit, some companies literally use that term when their emissions are going up
Yeah “creative” accounting tends to come up with those kinds of labels
