Caroline Seton is the co-founder of the London bike share firm Forest.
They’re in unambiguous second place to Lime, the great global bicycle behemoth - but, famously, being second makes a firm try harder.
In today’s episode, we talk about the challenges of being a shared mobility firm in a municipal environment, the realities of whether cities actually want sustainable transport and the changes she would make to transport policy.
Above all - more bike parking and less car parking please!
Episode webpage: https://www.freewheeling.info/the-freewheeling-podcast/caroline-seton
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