This is the best summary I could come up with:

But the key to Angela’s  popularity has been her cheerful persona and memorable catchphrases, breathing life into online marketing by combining a shrewd commercial strategy with social media-savvy comedy.

Leaving the rural town of Qingtian, China 40 years ago, Angela - who had a background in textiles, clearly visible in her penchant for high fashion - vividly remembers the poverty that drove her to emigrate from her homeland.

The agency came up with a clear video formula - namely, that of presenting the store as a sort of real-life Amazon, keeping everything in stock - and now runs the outlet’s social media profiles along with Alessandro.

Earlier this month, it seemed things may not have been so serene over in Angela’s kingdom, following purported disagreements between the store and the agency over the financial management of the social media pages and the videos’ creative direction.

As demonstrated by the ongoing appearance of Michela and Christian in recent videos, it seems Enne and An Megastore’s marriage is still intact, under one condition - the agency keeps the entire profits derived from the page’s social media activity.

“The An Megastore’s viral marketing strategy sits in the consolidated tradition of exploiting cultural stereotypes for comedy,” said Laura Leuzzi, a Rome-born art historian at Robert Gordon University in Scotland.

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