cross-posted from: https://lemmy.world/post/5717757
Today’s story is about Philips Hue by Signify. They will soon start forcing accounts on all users and upload user data to their cloud. For now, Signify says you’ll still be able to control your Hue lights locally as you’re currently used to, but we don’t know if this may change in the future. The privacy policy allows them to store the data and share it with partners.
A lot of people don’t seem to understand that each individual bit of data is often not valuable in itself, but it is as part of a whole.
Basically, everything there is to know about you is a jigsaw puzzle. Many companies out there want that finished image, so they pay a premium for each individual piece of the jigsaw, and the companies you give your data to everyday are selling those pieces.
"Big dat"a has become a buzz word, but it’s a very real, potent and also frightening thing.