- cross-posted to:
- pulse_of_truth
- cross-posted to:
- pulse_of_truth
France’s antitrust regulator fined Apple Inc. €150 million ($162 million) after a lengthy probe into how the technology company asks to collect iOS users’ data and the impact on advertisers.
Apple’s ATT system is not allowing app publishers to comply with Europe’s GDPR privacy rules, the authority said, forcing these apps to display multiple pop-ups and making their use excessively complex.
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So… Nothing
I imagine fines repeat and increase if non-compliance continues. €150M is a baseline ;)
And Apple is just calculating when the costs are justifying a required change. This is really not much of a blow to the walled garden strategy.
What’s happening (buy from EU) is good. Not because we want to punish US, but because we realize we have not built anything that can compete…
It’s like we accepted to throw our money to US firms for decades
Here’s the press release by the anti-trust agency: https://www.autoritedelaconcurrence.fr/en/press-release/targeted-advertising-autorite-de-la-concurrence-imposes-fine-eu150000000-apple
TLDR: Apple made it too complicated for third-party publishers to track users.
