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The original was posted on /r/todayilearned by /u/Jordanesque45 on 2024-08-02 01:08:40+00:00.

Original Title: TIL In 1936, Just before the Olympic competitions being held in Berlin,founder of Adidas athletic shoe company Adi Dassler visited Jesse Owens in the Olympic village and persuaded Owens to wear Gebrüder Dassler Schuhfabrik shoes;this was the first sponsorship for a male African American athlete.