Not sure that testing the attractiveness of introductory price points of a 24 month new customer offer, that reverts to the standard price after 24 months, would be considered scummy.
That is like the definition of scummy yes. Its an attempt at abusing peoples lack of math skill and trying to get them to sign up to something they would otherwise not. Very popular and sadly not illegal but still scummy.
Not sure that testing the attractiveness of introductory price points of a 24 month new customer offer, that reverts to the standard price after 24 months, would be considered scummy.
That is like the definition of scummy yes. Its an attempt at abusing peoples lack of math skill and trying to get them to sign up to something they would otherwise not. Very popular and sadly not illegal but still scummy.