• corbin
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    4 months ago

    Google worked on Privacy Sandbox/Topics API/FLoC for at least five years, and it couldn’t get something that advertisers, regulators, and users could all agree on, so it’s just falling back to the thing that worked (but has next to zero privacy protections). Sigh.

    • NaibofTabr
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      4 months ago

      Yeah, this is a loss for user privacy.

      • Contravariant@lemmy.world
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        4 months ago

        Also a reminder that accepting an alternative tracking method is likely to just end up with 2 different ways to track you rather than one slightly less invasive one.

    • davidagain@lemmy.world
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      4 months ago

      Google never had any intention whatsoever of prioritising your privacy over their advertising revenue. This technology was 100% designed to shut other operators out of the tracking and advertising market and 0% to reduce their ability to track you and advertise to you. Never in a million years were they going to spend a lot of time, effort and money destroying the source of their money. Hobble competitors, yes. Hobble themselves? Never. Not even a little bit.

    • orcrist@lemm.ee
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      4 months ago

      I think that’s a matter of perspective. IMO it didn’t work, it was broken, that’s why we’re even talking about it.